“It’s a Pepper Thang!”
Have you ever had a project that just clicks? That was Dr Pepper for me. They came in with a mission - get students, parents, and families excited about the Tuition Toss Sweepstakes, and we knew exactly how to bring that energy to life.
We tapped into the real pressure of paying for school and made the sweepstakes feel like something worth leaning into. Then we backed it up with a smart digital push, ads on Meta and Pandora that met them right in their scrolls and playlists.
And the results? We broke the needle!
157% increase in sweepstakes entries
"Working with Josiah was an absolute pleasure! He brought incredible passion, creativity, and energy to our project. We saw a nearly 2X lift on engagement rates with our sweepstakes program for Dr Pepper, and I look forward to working with him again in the future."
Michael Johnson - Bottler Activations Manager at Keurig Dr Pepper Inc.
Take a listen to the Pandora ad: